Fake reviews aside, it's core to Amazon.com's business model. Given Amazon's success I infer that a lot of consumers in general research products by going thro

Fake reviews aside, it's core to Amazon.com's business model. Given Amazon's success I infer that a lot of consumers in general research products by going through reviews. https://www.bloomberg.com/news/articles/2009-10-15/amazon-turning-consumer-opinions-into-gold https://www.bloomberg.com/news/articles/2009-10-15/amazon-tu...