The description could include features, advantages and benefits: - Features - what the tool does; - Advantages - how are the features better than the competit

The description could include features, advantages and benefits: - Features - what the tool does; - Advantages - how are the features better than the competitors'; - Benefits - why are the advantages useful to my business. Users (devs) are typically interested in features but the people who make usage/purchasing decisions (often non-devs) are more interested in benefits.