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Concurrent with the Campaign for Nuclear Disarmament was a campaign against nuclear power. Older readers may remember the 'Smiling Sun' logo with 'Nuclear Power
by Theodores 8y ago
Concurrent with the Campaign for Nuclear Disarmament was a campaign against nuclear power. Older readers may remember the 'Smiling Sun' logo with 'Nuclear Power - No Thanks' written around it.
The 'Smiling Sun' logo took a different 'intellectual property rights' path to the CND logo. The creators sought copyright protection so that nobody co-opted the idea in nefarious, money making ways that violated the principles behind the logo.
From a fashion marketing perspective a CND logo is easy, it can be slapped on the cheesiest of hippy style fancy dress outfits and sold for the wearer to vaguely go along with it, 'in character' rather than living and breathing the principles and ideas behind the logo.
But the Smiling Sun logo hasn't entered mass consumer culture at that level, in part due to the copyright protection. If you had the logo in your window then quite clearly you really do believe in the cause, it is not a mere decorative element that projects a certain cool vibe.
More details of the Smiling Sun logo and how the licensing works can be found on their website. There are lessons to be learned from the fortunes of their logo in contrast to the CND logo for those writing free and open source software:
http://www.smilingsun.org/page_3.html http://www.smilingsun.org/page_3.html
- Steve44 8y agoI remember getting some of those as a young kid in the mid 1970s when we were visiting something - can't remember what. I thought they were colourful and cheery and had no concept of the political message they were making.