And to add to the list: except for the “we a new sexy start up that’s going to revolutionize the world”-hype, how is this business any different from the alread

And to add to the list: except for the “we a new sexy start up that’s going to revolutionize the world”-hype, how is this business any different from the already well established leasing companies that seem to already be doing what it is Grover is trying to accomplish?