but they still effectively lose part of their shares, as their stock now represent a lesser percentage of the company. It's still not a zero-sum game, as it's

but they still effectively lose part of their shares, as their stock now represent a lesser percentage of the company. It's still not a zero-sum game, as it's percentage of a (hopefully) more valuable company.that said I does seem to me that dilution is a way to sell off the same share of your company twice. or am I missing something? (I'm also not a economist)