This is a teeny tiny symptom of much more eggregious problem. Online publishing and Digital advertising today is essentially a modern day protection racket. The

This is a teeny tiny symptom of much more eggregious problem. Online publishing and Digital advertising today is essentially a modern day protection racket. The data targeting is only one iteration of this problem. Google selling ad space on brand searches to competitors unless you outbid them. Ad networks selling you in market audiences based on intent to buy from you anyways...if you dont buy that data, your competitors will... than you need to use first party data to compete and you spend to remarket to customers who would buy from you anyways if the ad networks were selling that other signal driven data to your competitors. Startups and publishers whose entire business model is ranking in google for your brand name and selling data... than they all have the chutzpah to claim their targeting and ad network should get credit for the sale... Its one big protection racket driven by publishers and ad networks to skim from businesses... If the targeting didnt exist for everbody, the cream would still rise to the top... 80% of online advertising today is only necessary because those same predators would sell your customers to your competitors if you dont pay to play!!! The only solution is to take advertising out of the hands of publishers and put it into the hands of businesses and consumers... The incentives are all wrong because publishers and middlemen control the monetization!