> thing in their business model requires stealing a user's personal data To play devil's advocate, both google and apple's business model involves making you b

> thing in their business model requires stealing a user's personal data To play devil's advocate, both google and apple's business model involves making you buy stuff. Neither requires stealing your personal data (google could provide a significant amount of value without tracking simply by acting as a centralised, trusted marketplace for ads), but both are helped by it significantly. But I do agree that given the current state of affairs, google has a lot more incentive to steal your data than apple.