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I've recently decided that a lot of advertising for childrens toys can be suspect, though I don't watch a lot of TV anymore so I'm not exposed to it anymore. T
by jmts 8y ago
I've recently decided that a lot of advertising for childrens toys can be suspect, though I don't watch a lot of TV anymore so I'm not exposed to it anymore.
To me the idea is that a company will build something that amounts ultimately to garbage, then back it with an exciting advertising campaign and catchy tune targeted at childen. Often it's a set of toys, so you're encouraged to collect them all. The children will then nag their parents for such a thing, until the parents relent.
An example from my childhood would be the Mighty Max toys (or Polly Pocket for the female demographic). I know that once I was finally given a Mighty Max toy I quickly moved on to other things, with a total play-time probably measured in hours. Contrast that with Lego, where I was regularly building and creating cars, and castles, and bridges, and towers, for well over a decade. From my parent's perspective the Lego was much better value for money - and I'm sure they knew that - but they were sometimes coerced into buying junk.