Is it purely cultural? Or is it possible that the actual number of narcissists has gone up in recent years? Controversial I know, but perhaps narcissists are si

Is it purely cultural? Or is it possible that the actual number of narcissists has gone up in recent years? Controversial I know, but perhaps narcissists are simply more likely to succeed in modern society, and whatever genetic factors affect that are being passed down more. Still, there's definitely a cultural aspect to it, and that's definitely increased worldwide in recent years. Social media sites and the modern internet as a whole definitely rewards being egotistical and those who succeed there are often those who are better at marketing themselves in general. Heck, perhaps there's even an economic reason for it. With the job market going the way it is and things like AI getting more powerful, the route to success for many people now seems to be 'build a brand around yourself and market the hell out of it'. Eventually it may be difficult to get employed in general if you don't already have a brand and an existing audience.