The research presented in the article seems to be going against this intuition: the effect is only apparent when it's a physically dominating male; not necessar

The research presented in the article seems to be going against this intuition: the effect is only apparent when it's a physically dominating male; not necessarily physically attractive. > Note that physical dominance isn’t the same as physical attractiveness. While many high-status product categories have certainly embraced the latter for ages, it’s the tallness and muscularity what truly matters for the Abercrombie & Fitch effect to take place.