well if you look more attractive, doesn't that mean you have better odds at getting an attractive mate? most animals try to bolster their appearance. Thats not

well if you look more attractive, doesn't that mean you have better odds at getting an attractive mate? most animals try to bolster their appearance. Thats not a cultural phenomenon at all, its completely biological. The only cultural aspect is the specifics, like how much makeup is tasteful or what kind of car is "cool".