I think the main issue is that using FPGAs is actually doing hardware design, and most people don't want to do hardware design Half the time FPGA's come up, pe

I think the main issue is that using FPGAs is actually doing hardware design, and most people don't want to do hardware design Half the time FPGA's come up, people ask "which FPGA can I get that has an integrated ARM core". So I suspect you may be on the money.