Research aside, isn't this intuitive? My sexuality doesn't come into the feeling I have when I go clothes shopping. If they've got guys wearing the merchandise

Research aside, isn't this intuitive? My sexuality doesn't come into the feeling I have when I go clothes shopping. If they've got guys wearing the merchandise and they look attractive and confident, I'm going to feel empowered by that - they look hot in those clothes and so I'm interested. I might even feel confident in myself because I've realised I can feel that for myself. The physique doesn't even matter, it's just the energy of it. If they hire a bunch of models who give off nothing more than anxiety and discomfort in themselves then my first thought isn't that they're making great clothes look good. I can't imagine that we as men have this different compared to women who shop for clothes. Attraction, sexuality, and aspiration is in your face at all times there. The main difference I see is that a man will rarely call another man attractive, as if the instant assumption is that admiring them makes you gay. Plenty of men out there who look and feel awesome without needing to challenge your heterosexuality.