In the case of female shoppers, the measured purchase patterns were exactly same, regardless of the amount of muscle at the entrance. On the other hand, male sh

In the case of female shoppers, the measured purchase patterns were exactly same, regardless of the amount of muscle at the entrance. On the other hand, male shoppers were clearly influenced.“ “This alone provides a valuable marketing insight. Women clearly don’t care that much about the employees’ physical appearance – from a shopping point of view, that is. Men are much more easily swayed.” To back that assertion, I would want to see the experiment repeated with female sales employees. In that situation, would women shoppers respond in a similar way to attractive and confident female employees as the men did to dominant male employees?