You're absolutely right, but the original point is (I think) that Nintendo do things differently to their competitors, which I think you illustrate rather well.

You're absolutely right, but the original point is (I think) that Nintendo do things differently to their competitors, which I think you illustrate rather well. The analogy of the original GB hardware with Apple products (say the original iPod) is a pretty good one: Nintendo delivered what customers actually wanted (portability, near-indesctructibility, great battery life, low cost) at the expense of certain extra features, which it turned out were less important to the customers that Nintendo sought. The iPod was exactly the same: it was worse in many respects than the competition, but sold amazingly well because of all those "other" factors. Nintendo are also similar to Apple in that they're willing to try something completely out of the box once in a while. People deride both the Wii and the DS (and recently the 3DS) because the hardware specs don't match the competition, but what differentiates both of those products is the originality (and in the case of the 360, the hardware quality!), which is comparable to the way that the iPhone has trounced all comers by re-inventing how people use a phone. First-party software is an incredibly important part of Nintendo's successes too, and again they differentiate themselves from the competition with a focus on quality, which is obviously not unlike Apple either. That's not to say that Nintendo aren't guilty of churning out some bad games, but they're never buggy, at any rate... Nintendo's industrial design isn't a patch on Apple's though, and that's definitely part of what the article's about. Things like the DS Lite and Wii are both better than the awful N64 and GameCube designs, but they're rather derivative of Apple products. Of couse both Apple and Nintendo have made some awful decisions over the last 2 or 3 decades, but there's always been enough of a difference in each company's culture for them to be able to standard apart from the others around them.