Part of the problem, I think, is these days there are more people who want to write than there are people who want to read. So it's an endless battle to draw at

Part of the problem, I think, is these days there are more people who want to write than there are people who want to read. So it's an endless battle to draw attention to your own writings. "Look at me! Look over here!" Unless you have some sort of "hook", your paper will never be read outside of a very small circle. Because everyone's too busy writing their own papers to look at yours. In some sense, it reminds me of the story of the Tower of Babel. The harder we try to mass produce science, the harder it is for scientists to make their voices heard above the noise.