3 ms·
It's not insane, the point of trademarking shapes is so that customers can't look at something in a glance and confuse it for something else. In the case of kit
by WilliamEdward 8y ago
It's not insane, the point of trademarking shapes is so that customers can't look at something in a glance and confuse it for something else. In the case of kitkat, they simply couldn't prove in court that customers would recognise the shape so it didn't get a trademark.
- emilfihlman 8y agoIt _is_ insane since it's a general shape. Should google be given the trademark for a search engine because almost everyone says "google it" (and yes, that is what you are arguing)? The answer is no.