4 ms·

Also thought this podcast with Rory Sutherland by Farnam Street / The Knowledge Project was particularly good, especially in what the actual value of brand is:

• tim333 8y ago
  Yeah it was good - similar stuff but more of it. I thought the bit on economics was interesting - that motivating people by paying or fining them is limiting because there's a lot of other factors you can look at if you are creative. (48m)