Agree. Article quotes Apple as having just 20 designers who come up with the cool products. Article also says they don't do market research. This makes sense- 2

Agree. Article quotes Apple as having just 20 designers who come up with the cool products. Article also says they don't do market research. This makes sense- 20 people come up with amazing ideas on their own (easy to reach consensus), and then I'm sure test prototypes in front of users. (They must get their products in front of users, even if it's a small set of users). Contrast to Microsoft, which has competitive designers and programmers working in silos, vying for their little feature to win real estate on one of their programs. No wonder everything is bloated. (Source: I heard this from MS employees when I worked a consulting project for them while at a well known design firm). Here's an interesting post on how Apple's "benelovent monarchy" stacks against Android's crowdsourced approach. http://blog.p2pfoundation.net/crowdsourced-curation-reputation-systems-and-the-social-graph/2010/08/10 http://blog.p2pfoundation.net/crowdsourced-curation-reputati... Does Apple's innovation win in this case?