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A unique shape in connection with a specific product category is fine, but Kit Kat was not the first chocolate bar with this shape (Norway was). So they shouldn

by noja 8y ago

A unique shape in connection with a specific product category is fine, but Kit Kat was not the first chocolate bar with this shape (Norway was). So they shouldn't get the trademark.

eesmith 8y ago
Quoting https://www.bbc.co.uk/news/world-europe-44939819 https://www.bbc.co.uk/news/world-europe-44939819 : > The Norwegian bar has been made since 1937, a mere two years after Kit Kat - originally called Rowntree's chocolate crisp - hit the market in 1935.
- noja 8y ago
  Hit which market? The Norwegian market?
  - eesmith 8y ago
    The market here means "anywhere in the world", which is aligned with the earlier comment "the first chocolate bar with this shape."
hyperman1 8y ago
In Belgium, the shape is associated much more with the Leo than with the KitKat. Either the shape has already been generified long ago or KitKat should loose this trademark for Leo in this country.
dagw 8y ago
Kit Kat actually 'beat' Kvikk Lunsj to market by a couple of years. No idea if Kvikk Lunsj was inspired by KitKat or if they came up with the shape independently.