As a marketing consultant, my biggest advice to clients is to never, ever build anything custom. Use Zapier to connect things, Segment to manage data flow, Shop

As a marketing consultant, my biggest advice to clients is to never, ever build anything custom. Use Zapier to connect things, Segment to manage data flow, Shopify/Weebly to build the site, use Sumo to test site changes, etc. Building things custom just delays projects so much, especially in marketing where you don't even know if a project will achieve the goals you want.