Oh, I didn't mean that they'd sell the data. But that MoviePass would use it themselves to generate more revenue from their users. Instead of just movie ticket

Oh, I didn't mean that they'd sell the data. But that MoviePass would use it themselves to generate more revenue from their users. Instead of just movie tickets, they'll combine it with other things. Dinner and a movie. Movie then a ride home. Stuff like that. I think their plan is to take commissions.