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The strategy only loses money because they are paying full-retail price for movie tickets. AMC's A-List (costs $19.99) does not pay $9-$13 per showing a la Mov
by 15155 8y ago
The strategy only loses money because they are paying full-retail price for movie tickets.
AMC's A-List (costs $19.99) does not pay $9-$13 per showing a la MoviePass. They pay the same space/personnel costs per seat they always have. Tickets have never been a theater's largest or most desirable source of revenue.
- jsjohnst 8y agoIt was my understanding the ticket price basically covered the film licensing cost, the movie theater made basically zero profit of that. They make their profits off concessions. I don’t know if that’s true still or not, but used to be the case.