This seems oddly similar to the digital photo frame fad from a few years back. They quickly became cheap enough for mass market consumption, but the quality jus

This seems oddly similar to the digital photo frame fad from a few years back. They quickly became cheap enough for mass market consumption, but the quality just wasn't up to par for continued consumer interest. This made for easy gifts that were quickly "shelved". Personally, I still love my Sony Reader PRS505 and I use it almost daily. It's been that way for a few years now.