This goes to Peter Thiel's point (like him or not for other reasons): all businesses claim to not be monopolies when talking to regulators or critics while they

This goes to Peter Thiel's point (like him or not for other reasons): all businesses claim to not be monopolies when talking to regulators or critics while they claim to be monopolies when talking to investors. It's easy. Want to be a monopoly for investors? Just describe whatever is arbitrarily unique and claim that your market is specific to to that. Want to be a non-monopoly? Just claim that your scope is broad enough to encompass many other businesses.