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I mean the plan seems to be that except the marginal losses are supposed to go down as they reach higher volumes. Attract the heavy movie goers first and lose m

by rtkwe 8y ago

I mean the plan seems to be that except the marginal losses are supposed to go down as they reach higher volumes. Attract the heavy movie goers first and lose money on them till you can attract enough light movie goers that will buy this and forget about so you can afford the people seeing more than 2 movies a month. There's other ways to drop that marginal cost like getting deals from theaters on tickets for bringing people in (eg give us a better deal or we'll block our users from your theaters) and sell data. I don't think this is going to work out but I can see how this would look workable in a model and pitch.

ams6110 8y ago
That might have worked before Netflix and Amazon Prime and other online movie services. The light movie goers are all online now. Only the heavy duty die-hards are still going to theaters to see first-run films. I haven't gone to a theater movie in over three years.
- rtkwe 8y ago
  The never ending stream of largest box office takes makes that seem unlikely. Seems there's still a pretty strong desire for blockbusters and kids movies.
  - idontpost 8y ago
    Ticket prices keep going up too.
- bonestamp2 8y ago
  > I haven't gone to a theater movie in over three years. The funny thing about this is that sometimes my wife and I want to go to a movie on a date night but we can't even find something that we actually want to go see. We'll go out for dinner and then instead of going to a movie we'll come home and watch another episode or two of a good TV show. High budget TV serials are so good now that movies can barely compete.
gwbas1c 8y ago
Exactly. Most people aren't stupid enough to sign up for things they won't use. The subscription model where you assume your customers just forget to unsubscribe will never go anywhere.
- jfim 8y ago
  > Most people aren't stupid enough to sign up for things they won't use. That's the gym model, sign up people in January for a yearly gym membership, have 90% of those people not visit past the end of the month.
  - bonestamp2 8y ago
    And gyms often lock you in for a year, so it's not like the people have forgotten about it... they just can't cancel yet.

by rtkwe 8y ago

ams6110 8y ago

That might have worked before Netflix and Amazon Prime and other online movie services. The light movie goers are all online now. Only the heavy duty die-hards are still going to theaters to see first-run films. I haven't gone to a theater movie in over three years.

rtkwe 8y ago
The never ending stream of largest box office takes makes that seem unlikely. Seems there's still a pretty strong desire for blockbusters and kids movies.
- idontpost 8y ago
  Ticket prices keep going up too.
bonestamp2 8y ago
> I haven't gone to a theater movie in over three years. The funny thing about this is that sometimes my wife and I want to go to a movie on a date night but we can't even find something that we actually want to go see. We'll go out for dinner and then instead of going to a movie we'll come home and watch another episode or two of a good TV show. High budget TV serials are so good now that movies can barely compete.

gwbas1c 8y ago

Exactly. Most people aren't stupid enough to sign up for things they won't use. The subscription model where you assume your customers just forget to unsubscribe will never go anywhere.

jfim 8y ago
> Most people aren't stupid enough to sign up for things they won't use. That's the gym model, sign up people in January for a yearly gym membership, have 90% of those people not visit past the end of the month.
- bonestamp2 8y ago
  And gyms often lock you in for a year, so it's not like the people have forgotten about it... they just can't cancel yet.