A good investor gave me this little nugget; You can tell how mature a company is by how much they talk about their competitors. Startups and players who are re

A good investor gave me this little nugget; You can tell how mature a company is by how much they talk about their competitors. Startups and players who are really struggling never talk about competitors and try to steer the subject away from them, lest the customer finds another deal. Monopolies often talk about their competitors, because it hides that they're monopolies. Google likes to say that they compete with Microsoft with their Docs suite, with Apple in mobile OS and with Tom Tom on the navigation market. If they were anything like your local startup the only thing they would say is "we're a digital advertising company focusing on search ads, we have 90% of the market and are among the oldest still in the industry".