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It's the GroupOn problem. You're allowing people to self-select for being cheap, wanting deals. The MoviePass system was probably pitched like a health-club me
by astrodust 8y ago
It's the GroupOn problem. You're allowing people to self-select for being cheap, wanting deals.
The MoviePass system was probably pitched like a health-club membership with the expectation that nobody would ever use it, or like a streaming service people forgot they were subscribing to, but it seems they've captured a base of enthusiasts taking full advantage of the program.
- ghaff 8y agoOr at least selecting for the heavy user/expensive customer. I rarely go to the movies for reasons that have nothing to do with ticket prices. They’d love me as a customer but I’d never sign up.