I dont know how much money MS do with Bing, but if i were they, i would open source everything to see a lot of Google competitors pop here and there based on th

I dont know how much money MS do with Bing, but if i were they, i would open source everything to see a lot of Google competitors pop here and there based on their tech, and later buy the most proeminent contenders. They are locked in to the 2% position, and thats the only alternative i can see to shake things up and have a change to grab more. They could also provide the pure search index for other companies by using their cloud infra, and charge for the cloud use instead where Bing would be only one of the clients of this open search index. It was basically the strategy the open source world with the lead of Linux did to them, and were able to take down their dominant monopolistic position over software.