Becoming movie payola was the way I thought they would go. They could be an avenue for studio to discount tickets to specific films without some of the problems

Becoming movie payola was the way I thought they would go. They could be an avenue for studio to discount tickets to specific films without some of the problems of traditional couponing. This could either just drive buzz, or could allow studios to goose opening weekend sales by paying MoviePass to push films, as well as reimbursing MoviePass the ticket cost. Probably not enough to become profitable though.