If I were developing a new protocol, and I thought more than just web browsers might want to use it, I would develop it as a new standard internet transport pro

If I were developing a new protocol, and I thought more than just web browsers might want to use it, I would develop it as a new standard internet transport protocol. None of this trying to avoid getting industry adoption. Talk to Cisco, Juniper, IBM, Google, Microsoft, Apple, Intel, Broadcom, TP-Link, Huawei, Foundry, Avaya, Marvell, Foxconn, etc. Get it adopted in silicon and software, and get the industry actually excited about an upgraded protocol. They get to use it to push sales of new devices, so it's great for them. You get to use it to work around stupid intermediary networking issues.