Loyalty programs used with jackpot rewards (one of the most powerful ways to positively condition behavior) are very powerful. As the article points out, loyal

Loyalty programs used with jackpot rewards (one of the most powerful ways to positively condition behavior) are very powerful. As the article points out, loyalty programs matter more to consumers the more rewards they build up. A way to potentially supercharge the program is to give an unexpected somewhat large (jackpot) reward somewhere between the early stage that consumers care little and the later stage where they care a lot. You'll need to refine results by test and tie it to getting consumer recommendations to others. Ideally, you would use this with consumers pre-identified as influencers.