3 ms·

Basecamp is derided in the valley as a “boutique” business, one that does not take VC investments to take off like a rocket and become a unicorn.

• jacquesm 8y ago
  If rarity is what makes a unicorn then they are more of a unicorn than the social media company du jour.
  • jjeaff 8y ago
    Actually, the only rare thing is the amount of media coverage non VC backed companies get. Because most profitable companies are bootstrapped smaller ones.