The consumer version of the RPlate, sold through auto dealers, will cost $699, plus $99 for the first year and $75 a year after that to connect to the system’s

The consumer version of the RPlate, sold through auto dealers, will cost $699, plus $99 for the first year and $75 a year after that to connect to the system’s cellular network... Once advertisers come on board, drivers could get a rebate, either through fees paid to them for agreeing to let their plate promote products, or through discounts for those products The mind boggles.