In the Netherlands we had a similar thing. An car insurance marketed specifically to woman, with lower rates, nice pink website and you even got a free purse as

In the Netherlands we had a similar thing. An car insurance marketed specifically to woman, with lower rates, nice pink website and you even got a free purse as a welcome gift. But due to anti-discrimination laws you could simply apply as a man as well, if you could stand the pink website. Of course you got the free purse as well.