1. Start selling before you release anything. In fact, start selling before you write your first line of code. Sell your idea to potential customers and see the

1. Start selling before you release anything. In fact, start selling before you write your first line of code. Sell your idea to potential customers and see their reaction. Keep engaging potential customers, keep building your understanding of your target market. That's what the business guy should do. 2. Doing 1) correctly will help you to sell empathically. The best way to learn to sell is to begin with a true understanding of the customer's behavior, situation, and pain points, not so much about technique/flair.