I do believe the idea to be a tech company first, and a wtv else company you actually are second is quite unique and novel and not widespread. It's very differ

I do believe the idea to be a tech company first, and a wtv else company you actually are second is quite unique and novel and not widespread. It's very different to say "We build things that make X product" or "We build things that provide you with service Y". Then to say, "We make product X" or "We provide you service Y". We clean floors... We build floor cleaning technology that we then use to clean your floor more quickly and for less money. It's very different. It means you'll need to really invest in tech, hire engineers and scientists, put money in R&D, understand how technology is built, the cost of it, how to iterate on it, and leverage it. While at the same time integrating your business in actively using it, driving the tech based on the exact concrete needs of the service or product you target, etc. This is hard to not half ass, to really commit to this mentality, and have everything designed around it is hard. It's also higher risk, higher reward. If you fail to build useful tech that does end up delivering a better product or service to more people for less money, you might lose out and have ended just spending all your money on trying. If you succeed though, your growth will be massive, and your tech an unprecedented competitive advantage, you'll get bigger and bigger and eat away at your competition. And then an article will say, why do big companies get bigger, because they invest in tech.