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There are plenty of small businesses in India going through productivity transitions and becoming bigger exporters. Air conditioning has been the easiest gain i
by NTDF9 8y ago
There are plenty of small businesses in India going through productivity transitions and becoming bigger exporters. Air conditioning has been the easiest gain in the last 2 decades.
More recently it is mobile payments and computerized inventory and financing. The companies making these investments quickly become local franchises or quality exporters who can charge more.
Of course the owners and employees are richer for doing this, beating competition.
- ipince 8y agoDo you have some example companies to read about?
- NTDF9 8y agoThese are really small neighborhood businesses. I remember walking down the streets and there were some local sweet shops with delicious street food. They used to sell it for Rs 5 (less than 10 cents) at the time. Add some inflation, air conditioning, hygiene (using gloves for example), seating, led lights and these things cost Rs 30 now (50 cents). You'd think the price would shirk customers off especially since competition was selling the same stuff for Rs 10. But no. They got featured in local TV a few times, got large contracts to supply these food items to events. They mechanized their production keeping their recipe the same and franchised their brand, opened websites, created presence in malls and started exporting these foods outside India as a packaged food item. All this in 15 years. http://www.jumboking.co.in/ http://www.jumboking.co.in/