The merchant also needs to know, "Am I in the business where an impulse buyer can be converted into a repeat customer?" I don't know what the user behavior is l

The merchant also needs to know, "Am I in the business where an impulse buyer can be converted into a repeat customer?" I don't know what the user behavior is like for skydiving, but I can easily see it being the kind of thing people only want to try once. If you're in a business where impulse buyers don't convert into long-term customers, you need to find alternate channels for customer acquisition.