It's interesting to see how elements of a given political situation are extracted from their context, then dressed up emotively ("the EU is trying to take away

It's interesting to see how elements of a given political situation are extracted from their context, then dressed up emotively ("the EU is trying to take away our cuppa!") in order to herd people into supporting a position. When you see ad after ad structured in this way, it really drives home what the playbook is. I wonder how much similar content I've ingested without noticing.