It may be a moral/ethical failure on a larger scale of philosophy/principle, but in capitalism/the market, this is the CEO doing his job, essentially. Competiti

It may be a moral/ethical failure on a larger scale of philosophy/principle, but in capitalism/the market, this is the CEO doing his job, essentially. Competition is supposed to step in somewhere, but as we've seen in many industries, it often appears to mean nothing if all of the competitors agree to act in a similar way, or if the company still gets enough paying customers regardless. He is maximizing profits/value for shareholders, which in today's world is often point #1 for many companies because that's how the system has been designed to function and is what it requires of its participants.