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Cue a plethora of startups popping up where the main business model involves harvesting the transaction data via such cards. Probably most interesting for shopp

Cue a plethora of startups popping up where the main business model involves harvesting the transaction data via such cards. Probably most interesting for shopping sites since it gives you insight into all the transactions made with competitors (only just realized that that's probably why Amazon issues credit cards).

ryancab 8y ago
Also why uber did their own credit card, gotta imagine. Using that data for where people are going and where they are ordering from (UberEats) has got to be extremely valuable.
tixocloud 8y ago
A lot of the banks are also big on leveraging their transactional data already.