> The FB marketing execs must sit there thinking, how the fuck do we sell Facebook when everybody knows about Facebook, and most people know it's garbage? It's

> The FB marketing execs must sit there thinking, how the fuck do we sell Facebook when everybody knows about Facebook, and most people know it's garbage? It's no different than Coca Cola or McDonalds. Everybody knows about them and most know it's garbage. The answer is to sell a feeling, a mental association, a lifestyle... at a subconscious level. That's the real power of advertisement. For well-established brands, it's also branding reinforcement: never let your mind forget about the brand, so that at the right time, you're predisposed to reflexively reach for it. Feeling hungry? Mc Donalds! Feeling thirsty? Coke! Feeling that dopamine need for social validation? Facebook!