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Huge difference between "never heard of" and "never bothered to subscribe". An ad in NYT is unlikely to win their minds.
by varjag 8y ago
Huge difference between "never heard of" and "never bothered to subscribe". An ad in NYT is unlikely to win their minds.
- fastball 8y agoThe comment you replied to had the phrasing: They may have heard of the company but haven't tried it, or they tried it in the past and just need the brand occasionally refreshed in their mind until they try it again. Nobody but you claimed that these people "haven't heard of" Facebook. You seem to be under the false impression that ads are only for people that have never heard of something. That is almost the opposite of the truth.