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> Users sign up to an ad network and they insert all information about themselves, the more, the better. What people think they like, and how they behave don't
by ramblerman 8y ago
> Users sign up to an ad network and they insert all information about themselves, the more, the better.
What people think they like, and how they behave don't always correlate. Especially when it comes to spending money.
Data gathered measuring actual user behavior will always be miles ahead of filled in questionnaires.