> companies are forced to have users opt in to targeted advertising Well, that sounds good to me. If user wants targeted advertising, he should show that desir

> companies are forced to have users opt in to targeted advertising Well, that sounds good to me. If user wants targeted advertising, he should show that desire, i.e. opt in. It's privacy by default. > EU users are not profitable customers without targeted advertising So, they can't find profitable business model without stealing users' data? Well, then let them fall. And yes, I do mean stealing, if it is done without users' explicit consent. > the EU has forced upon all EU people the inability to accept a business model of targeted advertising It's not the EU that forced this, but rather companies which don't care even enough to provide basics of privacy. Btw, I also don't think companies blocked EU users, because the targeted advertising model became unprofitable; rather it's because they don't want to spend time and resources to figure out what they would need to change.