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From what I have read here on HN is that companies are forced to have users opt in to targeted advertising business models which will make almost all advertisin
by mrep 8y ago
From what I have read here on HN is that companies are forced to have users opt in to targeted advertising business models which will make almost all advertising business models unprofitable.
Unsurprisingly, companies are deciding that EU users are not profitable customers without targeted advertising and thus not worth serving these users causing them to block all EU users even if some EU users would accept the previously agreed upon terms of targeted advertising in exchange for the content they wish to receive.
This is a terrible precedence of anti-choice in my opinion since the EU has forced upon all EU people the inability to accept a business model of targeted advertising in exchange for content and thus causing many companies to leave the EU altogether.
- kruczek 8y ago> companies are forced to have users opt in to targeted advertising Well, that sounds good to me. If user wants targeted advertising, he should show that desire, i.e. opt in. It's privacy by default. > EU users are not profitable customers without targeted advertising So, they can't find profitable business model without stealing users' data? Well, then let them fall. And yes, I do mean stealing, if it is done without users' explicit consent. > the EU has forced upon all EU people the inability to accept a business model of targeted advertising It's not the EU that forced this, but rather companies which don't care even enough to provide basics of privacy. Btw, I also don't think companies blocked EU users, because the targeted advertising model became unprofitable; rather it's because they don't want to spend time and resources to figure out what they would need to change.