Reading his website makes him seem less like a master of anything serious and more a master at self aggrandizing douche baggery. B=MAP reads much like any self

Reading his website makes him seem less like a master of anything serious and more a master at self aggrandizing douche baggery. B=MAP reads much like any self helpy gimmick, something so obvious and so useless you somehow feel smart for having had your obvious thoughts on a topic reworded and handed back to you in corny new configuration you can share with your vapid fake friend group.