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What value does Facebook provide as a company? Do ads create value?
by vinchuco 8y ago
What value does Facebook provide as a company? Do ads create value?
- deleted 8y ago[deleted]
- jedberg 8y agoAs a company they provide value to their customers, who are advertisers, by delivering them prequalified leads.
- vinchuco 8y agoSo they help people part with their money. Then, if I was an advertiser, I'd put my money elsewhere: > For example, while Google users click on the first advertisement for search results an average of 8% of the time (80,000 clicks for every one million searches), Facebook's users click on advertisements an average of 0.04% of the time (400 clicks for every one million pages). https://en.m.wikipedia.org/wiki/Facebook https://en.m.wikipedia.org/wiki/Facebook
- Sujan 8y agoSo? Advertisers pay per click or even sale, so they don't care the least how many people "saw" their ad before that. Some agencies even sell this as a "branding" side effect.
- djohnston 8y agosenator, we sell ads