Relevant: MasterCard mines data for marketers (https://www.ft.com/content/089f7cd0-16f2-11e2-b1df-00144feabdc0 https://www.ft.com/content/089f7cd0-16f2-11e2-b1d

Relevant: MasterCard mines data for marketers (https://www.ft.com/content/089f7cd0-16f2-11e2-b1df-00144feabdc0 https://www.ft.com/content/089f7cd0-16f2-11e2-b1df-00144feab...) > MasterCard is analysing transaction data to help marketers direct targeted advertising at consumers, after launching a controversial initiative to make money from its vast database of retail purchases. Using cash is currently the only way to opt out of this kind of tracking. Being credit card-only is also being anti-consumer-privacy.